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5 Ways Organizations are Better Managing Operations Across Multiple Websites

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As companies grow and expand their brands or service and product offerings, marketing departments are plagued with inefficiencies and rising costs of managing the content and data of multiple websites. Most organizations have already invested thousands of dollars trying to find effective solutions.

Marketing departments are dealing with remembering dozens of logins and passwords for the various platforms they use. If they try to integrate the platforms, then they have security risks on their hands. Another issue with managing multiple websites is having to recreate content from scratch if it needs to be shared across sites. Not only is sharing the content inefficient, but ensuring brand consistency across the platforms is a nightmare. 

Marketing teams are constantly looking for different web platforms that promise something better, only to end up with a giant mess of data and a smaller wallet. Organizations need a better way to manage multiple websites. Here are fives tips that we have successfully implemented with our clients who have several web properties.

  1. Migrate to a Multisite Platform

Large organizations often have multiple development teams to manage their websites and applications. Websites end up being created on different platforms with various levels of functionality and scalability. This means that a customization or enhancement can only be done by the developer who knows the lay of the land, which causes a slew of issues and additional costs.

Many companies are migrating to multisite platforms so that code may be reused across sites. This solution reduces redundancy, improves code quality, and ensures brand compliance, while increasing profitability by saving time and resources. There are plenty of multi-site platforms out there, but finding a system that is highly customizable is your best option.

  1. Reuse Themes, Templates and Components

When numerous teams are managing different websites, each of them accrue costs for purchasing or developing design templates, themes, and other web components. On top of cost, maintaining brand consistency gets complicated. 

Large organizations are finding that content management systems that offer the ability to reuse components saves them expense and many headaches. With this solution, developers and creative people have the freedom to feed off of other successful sites while keeping with the brand, which decreases the time-to-market for new sites significantly.

  1. Centralize Content Management

A common challenge in large or franchise businesses is enforcing consistency and reducing redundancy in web content. When multiple teams are creating content in their own platforms, it’s difficult to share that content with other teams.

Many companies are now centralizing all their sites into a single CMS. This streamlines content creation, sharing, and accuracy. In addition, centralization reduces security risks by eliminating 3rd party integrations and the need to have so many logins and passwords. Quality control and customer service improves because teams are less isolated and able to collaborate on a grander scale.

  1. One License for All Sites

Organizations typically have high annual licensing costs because of operating dozens of web properties. However, some modern CMS’s will allow multi-site hosting on one license. When companies switch to a multi-site platform, then end up reducing, or eliminating all together, their exorbitant licensing costs.

The demand for multi-site, end-to-end business solutions is higher now than ever. Organizations are migrating to platforms that can manage all of their websites, customer data, marketing campaigns, and more, from a single sign-on. These companies are advancing faster than their competitors who refuse to take the leap. It is crucial for organizations to consider web content management platforms that can scale with them as they grow if they want to keep up.

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